Having worked with baby on trend previously on a photoshoot I realised that there was something missing from their brand, the consistency of their branding and visuals. Working with BYTMXG we were able to create a brand new outlook for Baby On Trend.

 

Firstly I opted to create new branding, something simple but effective I contacted the design firm that I work closely with ‘BYTMXG’ and who has also worked on Baby On Trends website.

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We decided to keep the greyish tone but we wanted more of a child friendly font but we wanted it to still stand out from other children brands.