Baby on Trend
Case Studies
Having worked with baby on trend previously on a photoshoot I realised that there was something missing from their brand, the consistency of their logos and colours. Working with MXMI Group we were able to create a brand new outlook for Baby On Trend.
Firstly I want to create a new logo something simple but effective I contacted a graphic designer that I work closely with ‘MXMIGROUP’ and who has also worked on Baby On Trends website.
We decided to keep the greyish tone but we wanted more of a child friendly font but we wanted it to still stand out from other children brands.
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Next as we were working towards the spring summer campaign I wanted to a bit of colour that would match the items of clothing on the website.
We were able to create an entire theme around this. Next was to change the packaging that was being used, using the logo that was created by MXMIGROUP I created branded bags to give that personal touch when being sent out to each customer. We also created branded tissue paper and stickers when wrapping the items.